When you have reached the stage that you have collected a sufficient amount of user-data, you probably have plans associated with the use of this data to provide your company with a real marketing boost.
However, before you go ahead, it becomes very important to consider if you have taken the correct legal steps in order to protect your company and yourself. Here are a few steps you can use to ensure you are adhering to computer data lawful requirements.
The Type Of Data You Have Collected
All the web pages, which include your landing pages all collect a certain amount of data in association to your users. This is true even when the pages are click-through only. A few examples of the computer data that a landing page will collect includes:
• IP address
• Internet domain
• When the site was accessed
• The pages visited
• Type of operating system and browser used
• The website that the user was derived from
The web forms also collect user data and when you use a tool such as Google Analytics additional data is also gathered. At this stage you should know how to comply with computer data lawful requirements.
The Steps To Take
The majority of Privacy Policies have to be displayed in the form of a standalone document that must feature the type of information that is collected and what you plan to do with this information and if it will be shared with anyone.
Europe and the UK are all associated with what is known as EU Data Protection Directive 1995. This particular Directive involves 7 principles when it comes to data collection that will include:
• Notice- this involves that users have to be provided with notice when data about them is collected
• Purpose- the data must be utilized for only the purposes that it is stated that this data will be used for
• Consent- The data about the user will not be shared unless consent is given by the user
• Security- Any data collected needs to be stored securely
• Disclosure- the user needs to be told about who will be collecting this data
• Access- The users must be provided with access when it comes to their data and the ability to make any corrections to data that is inaccurate
• Accountability- The users must have a way made available to them in order to hold the data-collectors accountable when these principles have not been followed